What is the Fascination Advantage Assessment?
How can a self-test show you how the world sees you?
This assessment is based on branding, not psychology. It interprets your actions and preferences through the eyes of others. Over 10 years of research, spanning fields of study from neurology to biological anthropology, went into the making of this 28-question assessment. It identifies your personality’s most fascinating communication Advantages.
What are Fascination Advantages?
Your Fascination Advantages are what make you different and most valuable. Think of them like your natural superpowers. When you communicate using these Advantages, you become more influential, more persuasive, and more successful.
Who created the Fascination Advantage Assessment?
The Fascination Advantage assessment was created by New York Times best-selling author and world-class branding expert, Sally Hogshead. Sally created the Fascination Advantage system after working as a copywriter and creative director for the world’s most loved brands–including Nike, Coca Cola, Mini Cooper, and Godiva.
Take the assessment now to discover your Fascination Archetype and get your custom, 16-page personality profile!

What's included in my
Fascination Advantage Report?

Detailed descriptions of your distinct Advantages
Graphs comparing your results to more than 600,000 others
“Warnings” about how you could be turning people off
The way in which you are most (and least) likely to fascinate
Action steps and one-minute coaching for your Archetype
Personalized videos explaining your Fascination Advantages
What others are saying about the assessment:
“In one hour, Sally transformed how our employees think and work. The lasting results have been incredible. The Fascination System allowed our employees to be more productive by understanding each other’s strengths, and enabled our sales team to personalize each sales meeting on the customer’s communication. In fact, we literally signed more new business in the first month than all of last year, and more sizable business than the last four years.” Daina Middleton

Global CEO, Performics

“The Fascination Advantage is remarkably accurate, and has immediate applicability in terms of providing an actionable roadmap for team interactions! There are so many personality assessments out there, and this is the first and only one to give clear road map of how others see you, to instantly know your blind spots, and work more effectively with others.” Karyn Scott

Director, Global Go To Market Programs, Cisco, Inc.

“At Siegfried we have incorporated Ms. Hogshead’s Fascination Assessment and Anthem tools into our everyday culture. This helps us identify our professionals’ unique abilities, and to better understand how they work best, both individually and as part of a client’s team.” Robert L. Siegfried, Jr.

CEO and President, The Siegfried Group

“I send all my employees through the Fascination Advantage test. It helps me better understand how to lead a team of people with very different personalities… thank you for creating a test that a) works b) is quick and easy and c) helps me be a better manager and create a stronger team.” R. Joshua Whitton

Founder, thiink tank

Take a look inside the Fascination Advantage Report!
Take a look inside the Fascination Advantage report of Ed Normand, President of How To Fascinate! There are lots of ways to use the information you’ll find inside your personalized report. For example, you can:

  • Use the adjectives that describe your Archetype to describe yourself in a professional bio or LinkedIn summary
  • Add your Fascination Advantages to your resume to gain a competitive edge in your job search
  • Focus on the tasks in which you are naturally primed to succeed–the ones in which you use your top Advantages
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