Your personality has a
natural superpower.

Find out what it is when you take the Fascination Advantage® Assessment

It only takes 5 minutes to discover what makes you fascinating...

What is the Fascination Advantage Assessment?

The Fascination Advantage assessment is the first personality profiling tool to show you how the world sees you, rather than how you see the world.

How can a self-test show you how the world sees you?

This assessment is based on branding, not psychology.

It interprets your actions and preferences through the eyes of others. Over 10 years of research, spanning fields of study from neurology to biological anthropology, went into the making of this 28-question assessment.

It identifies your personality's most fascinating communication Advantages.

What are Fascination Advantages?

Your Fascination Advantages are what make you different and most valuable.

Think of them like your natural superpowers. When you communicate using these Advantages, you become more influential, more persuasive, and more successful.

Who created the Fascination Advantage Assessment?

The Fascination Advantage assessment was created by New York Times best-selling author and world-class branding expert, Sally Hogshead.

Sally created the Fascination Advantage system after working as a copywriter and creative director for the world's most loved brands--including Nike, Coca Cola, Mini Cooper, and Godiva.

Take the assessment now to discover your Fascination Archetype and get your custom, 16-page personality profile!
Sally Hogshead
NY Times Best-Selling Author & Branding Expert
Creator of the Fascination Advantage System

What's included in my Fascination Advantage Report?

Your personalized Fascination Advantage report includes:
  • Detailed descriptions of your distinct Advantages
  • Graphs comparing your results to more than 600,000 others
  • “Warnings” about how you could be turning people off
  • The way in which you are most (and least) likely to fascinate
  • Action steps and one-minute coaching for your Archetype
  • Personalized videos explaining your Fascination Advantages
There are 49 personality Archetypes on the Fascination Advantage matrix... which one are YOU?
Get YOUR 16-page personality profile for just $47 when you buy now!

What others are saying about the assessment:

“In one hour, Sally transformed how our employees think and work. The lasting results have been incredible. The Fascination System allowed our employees to be more productive by understanding each other’s strengths, and enabled our sales team to personalize each sales meeting on the customer’s communication. In fact, we literally signed more new business in the first month than all of last year, and more sizable business than the last four years.”
Daina MiddletonGlobal CEO, Performics
“At Siegfried we have incorporated Ms. Hogshead’s Fascination Assessment and Anthem tools into our everyday culture. This helps us identify our professionals’ unique abilities, and to better understand how they work best, both individually and as part of a client’s team.”
Robert L. Siegfried, Jr.CEO and President, The Siegfried Group
“The traditional personality assessment is built on psychology. This is different. I built this system around branding, so you can see yourself from the
outside in.”
Huffington Post
“[Sally Hogshead] created the Fascination Advantage Assessment, to help others discover their own natural advantages of persuasion and to gain a better understanding of the world sees them.”
Psychology Today
“The Fascinate System is remarkably accurate, and has immediate applicability in terms of providing an actionable roadmap for team interactions! There are so many personality assessments out there, and this is the first and only one to give clear road map of how others see you, to instantly know your blind spots, and work more effectively with others. I used this as an icebreaker at a recent all-hands meeting, and the energy was immediately moving around the room as everyone interacted on a whole new level.”
Karyn ScottDirector of Global Programs, Cisco
“The Fascination Advantage is a revolutionary new way for professionals to understand what kind of first impression you're making, every time you communicate."
Paul JacksonCEO and Publisher, HousingWire
“No matter what your profession, you need a specialty of some kind — a signature way of adding value. Your personality advantages are the easiest and fastest way to create a specialty."
Business Insider
“By understanding your personality’s advantages, you can shape your entire communication plan around it: everything from your marketing to your email list to your social media."
Upstart Business Journal

Take a look inside the Fascination Advantage Report!

Take a look inside the Fascination Advantage report of Ed Normand, President of How To Fascinate!

There are lots of ways to use the information you'll find inside your personalized report. For example, you can:
  • Use the adjectives that describe your Archetype to describe yourself in a professional bio or LinkedIn summary
  • Add your Fascination Advantages to your resume to gain a competitive edge in your job search
  • Focus on the tasks in which you are naturally primed to succeed--the ones in which you use your top Advantages
President of How To Fascinate, Ed Normand, is giving you an inside look at his own Fascination Advantage report!
You're just 28 questions away from knowing what makes YOU fascinating!

More on the Fascination Advantages...


Which Advantage do YOU use to fascinate?

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